Search Engine Optimization is vital to the success of any business. Gone are the days of looking in the phone book to find the stores, products or services we are looking for. Today, people are turning to the search engines like Google or Bing to find what they need. Having a website that is properly structured with your keywords in mind can help to ensure that you will be found by the people who are looking for you.
Optimizing your site for search engine visibility takes place on many fronts, and there are a variety of factors to keep in mind. The first factor is structure of content. Where your content appears in your code (not on your page) will determine how the search engines index the page. Using the proper HTML elements to mark up your content will help the search engines determine what content has the highest relevance on each page. Careful use of links and link text can help boost your ranking in the search engine results page.
There are three major factors to keep in mind if you want visitors to find your site using search engines:
- How the search engines work
- Which search terms people are using to find what they are looking for
- The keywords in your content that match the search terms being used