Your local business marketing campaign isn’t complete without establishing some sort of web presence. Even if you don’t have a website, it’s critical to get your business found by internet users. 44% of the population uses smart phones and 94% of those people use their phones to search for local businesses or information. If you’re not on the web, you’re missing out on a huge opportunity to get more business.
Local business marketing without a website
You don’t need a website to have a presence on the web. The major search engines and social networking sites give you the ability to provide the basic information your potential customers are looking for. At a minimum, your local business needs to be listed on Google places but, for maximum exposure, use the checklist below.
- List your business with Google Places, Bing Business portal, and Mapquest
- Create pages on Google+, Facebook and LinkedIn
- Sign up for FourSquare and Yelp
- Get listed with local business directories
Business marketing with a website
If you do have a website for your business, make sure that it contains the most popular information that your customers are looking for like your location, phone number and hours of operation. Next, make sure your website pages are optimized for the search engines.
List your website URL on all of the pages in the list above. Use this generator to create an XML sitemap of your website and submit that sitemap to Google and Bing using their webmaster tools.
If you don’t want to go it alone and prefer to have some help, send us an email.